Apr 3, 2024
In this new
episode, we are joined by David Tay,
Asia Pacific Senior Director and Head of Client
Engagement at Visa, who
shared valuable insights alongside Richard
Hartung, Research
Director for Payments Consulting
Network. Together, they delved into how financial
institutions are proactively engaging customers on environmental
sustainability.
The
conversation centred
on driving
awareness, engagement, and loyalty among consumers, with a focus on
actions taken by FIs in each of these
areas.
The podcast
zooms in on the realm of cards and payments, specifically exploring
features that catalyse
behavioural
shifts by
individuals and companies, ultimately contributing to efforts to
mitigate climate change. Rather than traditional incentives like
rewards or cashback for donations to non-profits, or the use of
alternative materials for card production, the discussion delves
into how cards and payment programs can actively influence the
adoption of eco-friendly behaviours.